Whether you’re trying to win new business, position your company for macroeconomic shifts, or simply beat the market, having a comprehensive strategy for monitoring competitors, trends, and the market is critical to doing your job successfully. But as the amount of available information grows exponentially, it becomes increasingly complicated to conduct competitive and market intelligence. As a result, most of your time and effort is spent on an endless cycle of information-gathering, rather than analyzing and taking action on valuable insights.
In our 2022 State of Market Intelligence Report, the nearly 600 professionals we surveyed agreed that it was difficult to stay on top of the competition when dealing with disparate sources of information and increasing amounts of noise:
Only 33% of respondents consider their process to be proactive
The majority of respondents use 3-6 tools for market intelligence research
Over 90% of respondents have over 10 alerts set
This cognitive fatigue has a significant opportunity cost. Leveraging tools within AlphaSense can allow you to surface the most important information across companies, conquer information overload, and spend less time finding insights.
A Brief Overview of Monitoring on AlphaSense
When we speak to “monitoring” in the AlphaSense platform, we’re functionally talking about using tools like Dashboards and Alerts to stay on top of the most important new information about market trends, competitors, and macro-economic shifts. Both of these tools utilize AlphaSense’s powerful search technology to serve you curated, real-time content from 10,000+ public and proprietary sources. While Alerts are valuable for their ability to notify you of this new content, Dashboards allow you to put these insights into perspective.
In this article, we’ll focus on using dashboards to their full potential, as this tool is often the underused powerhouse of research workflows in AlphaSense.
Dashboards: Coverage at a Glance
Since clients use our monitoring tools to accomplish a number of different and nuanced jobs, our dashboard templates simply provide a skeleton for getting started, based on the fundamental level at which you need to monitor information:
Company Monitoring a single company
Best for – In-depth, specific coverage on the company level
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